Stepping Out (Updated)

AUCKLAND, Tuesday: UK-based creative agency New Commercial Arts has created a global campaign for the out-of-home industry. It will be broadcast in 10 languages across five continents and 30 countries – including NZ.

PR in NZ is out of the Drum agency.

#OurSecondChance seeks feedback on what aspects of the lockdowns are likely to be favoured by the public.

Out of Home Media Association Aotearoa (previously OMANZ) GM Natasha O’Connor said: “The campaign encourages everyone to find the positives in the current climate, whether personal, societal, or environmental.

“NZ activity will run with participating OOHMAA members Phantom, oOh!Media, QMS, JCDecaux, Media5 and Bekon.”

“Being part of a global campaign is extremely exciting and we’re thrilled that our members can bring the #OurSecondChance initiative to Kiwis. It’s a great way for us to recognise and showcase that, collectively, we’re experiencing a lot of hardship, but that we can find hope in the current climate in order to make the most of our second chance once we return to ‘normality’.

WOO president Tom Goddard says that it shows the Out of Home industry at its best and most striking.

“New Commercial Arts has produced a stunning campaign that reflects the new post-Covid-19 world and highlights the opportunity it affords citizens to consider what is important to them,” he said.

“It is a reminder to advertisers and agencies that, as the world re-opens for business, out of home remains the only true global broadcast medium,” concluded Goddard.

New Zealand’s activity has begun today and will run for a number of weeks with participating OOHMAA members including Phantom, oOh!Media, QMS, JCDecaux, Media5 and Bekon.