November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers…
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