Lumo & Val step up

SYDNEY, Today: Vistar Media, a leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand.

Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to inventory from Lumo and Val Morgan.

Through the Vistar DSP, buyers seeking to run DOOH campaigns in New Zealand will have access to a suite of programmatic capabilities, including:

• Planning based on geography, at the region and city level
• The ability to upload custom POIs for targeting
• Automated creative workflow that allows buyers to easily upload assets, receive expedited media owner approval, and launch campaigns without delay
• Detailed reporting to monitor performance by IO, campaign, region, city, venue and media owner

“There is a real appetite from media owners and buyers for Vistar’s programmatic capabilities to enter the New Zealand market.”

Sydney-based AUNZ sales director Ben Baker said: “Since launching in Australia in late 2018, Vistar has grown significantly with a fully staffed team supporting demand sales, client services and publisher success.

“With increasing demand for programmatic access to New Zealand inventory, Vistar has built direct integrations with leading media owners to expand the programmatic footprint.

“There is a real appetite from media owners and buyers for Vistar’s programmatic capabilities to enter the New Zealand market.

OMG NZ head of platforms Azriel Chan said: “The inclusion of programmatic DOOH as part of a client’s omni-channel strategy ensures that we can be agile in addressing real-time data, deploying hyper-targeted strategies, deliver tailored story-telling and leverage strategic addressable audience tactics through various programmatic DOOH suppliers via Vistar’s platform.”

Vistar also has partnerships with leading global omnichannel DSPs (Amobee, MediaMath, Verizon, The Trade Desk), who now will also have access to the New Zealand marketplace.

About Vistar Media
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns.

• www.vistarmedia.com