StopPress noticeboard: September 24

Huge audiences turned to TVNZ for Leaders’ Debate and Aruga has established its own Trans-Tasman bubble with the launch of Aruga NZ. 

Over one million viewers tuned in to Leaders’ Debate 

More than a million New Zealanders tuned into the first live Leaders’ Debate between Jacinda Ardern and Judith Collins on TVNZ 1 on Tuesday evening.  

The face-off was the first-time voters got to see the leaders of the country’s biggest parties going head-to-head in primetime debate. 

The 90-minute programme reached 1.15 million TV viewers across the broadcast, with an average audience of 657,800.  

An additional 61,700 live streams were watched on TVNZ OnDemand.  

Aruga expands, launches Aruga NZ  

Brisbane based creative communications agency Aruga has expanded and launched Aruga NZ in Auckland. 

The award-winning agency has hit the ground running in New Zealand, signing respected RV manufacturer Jayco NZ as its foundation client as well as securing work with Boutique Beauty Brands, The Beauty Book NZ and The Remarkable Chocolate Co. 

Aruga co-founders Donna Kramer and Adam Brunes have partnered with Energi Managing Director Louise Bentley – who takes on the added role of Aruga NZ Business Director – to establish the agency’s New Zealand presence. 

“Based in the Tasman Building on Anzac Avenue by Britomart, there’s a great feeling of serendipity in our newfound Trans-Tasman enterprise and a real ANZAC spirit has emerged,” Bentley says. 

“Culture and creativity have always been, and will remain, at the forefront of both Aruga’s and Energi’s individual and collective business endeavours and the formation of Aruga NZ provides an attractive and essential new service for our existing Energi clients.” 

Esteemed PR practitioner Susie Thomson is Aruga NZ’s Group Account Director, bringing with her more than 15 years of creative communications experience in Australia, New Zealand and the UK. 

With a specialist interest in the travel, tourism and hospitality sectors, Thomson has created, executed and led integrated marketing and communication campaigns for big-name clients including Jayco Australia, Qantas, Tourism Fiji, Red Bull, Hilton Hotels and Crown Resorts. 

The Britomart-based agency has a slate of exciting projects and attention-grabbing campaigns in development for the remainder of 2020 and heading into 2021. 

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