Fleasy-Peasy

AUCKLAND, Today: Elanco Animal Health (formerly Bayer) has unveiled a new integrated campaign for its market-leading flea treatment for cats and dogs, Seresto.

Working with independent creative agency Federation, the campaign leverages a key research insight that spotlights just how tricky it is for pet owners to navigate the maze of flea treatments within the category.

Elanco marketing manager Richard Wilson said: “Using cats and dogs that effortlessly perform seemingly impossible balancing acts without as much as a twitch of their tail, the campaign launches with two new tvcs that demonstrate how easy it is to use Seresto’s eight-month matrix technology collar to control fleas.

“In fact, it’s so easy, it’s fleasy-peasy!

“With Covid, animals are even more important to Kiwis, so Federation was thrilled to help keep our pets happy and healthy while driving sales.”

“The campaign strategy integrates vet clinic and pet store support across the country.

“Federation’s experience and passion was key to their appointment to Seresto and through their strategy and creative ideation process, they’ve demonstrated real capability to harness market and customer insight with strategy and creativity.”

Federation managing partner Elizabeth Beatty said: “We’re very ambitious to achieve real market share growth for Seresto over the coming year.

“With Covid impacting our lives so profoundly, animals have become even more important to Kiwis, so Federation was thrilled to be charged with the task of helping to keep our country’s pets happy and healthy while driving sales.”

The first work for Elanco rolled out this month.

CREDITS

Federation Managing Partner: Elizabeth Beatty
Account Director: Ollie Crawford
Strategy:  Sharon Henderson
Creative:  Mel Turkington, Duncan Blair
Brand Design:  Tabitha Harris
TV Production and Animation: Toybox