NZ #1

SINGAPORE, Friday: New Zealand emerged as the overall winner at the APAC Effies with a total of 20 Effies, followed by Australia with 13, India with 12, Japan with nine, and China with eight.

APAC Agency of the Year was Colenso BBDO (DDB NZ came 3rd in the AoY category). And Stanley St was named Independent AoY.

NZ’s Gold Effies went to …

• Colenso BBDO 7
• DDB 5
• BC&FD 4
• Stanley St 3
• Krunch 1

Colenso’s Golds …

• DB I’m Drinking it for You (in Social – Positive Change)
• DB I’m Drinking it for You (Branded Content)
• DB I’m Drinking it for You (Media Idea)
• DB I’m Drinking it for You (Media Innovation)
• Skinny (Telco)
• Skinny (David vs Goliath)
• Skinny (Influencer)

DDB’s Golds …

• Pet Refuge Rescue a Pet (with Goodoil) (in New Products)
• KiwiRail Discover A NZ (Travel)
• KiwiRail Discover A NZ (Seasonal Marketing)
• Lion  (Brand Revitalisation)
• AA Live a Little Freer (David vs Goliath)

BC&FD’s Golds …

• Movember The Mensus (Government/Institutional) (with Carat/Mktg)
• Movember The Mensus (Small Budget)
• Movember The Mensus (Social/Positive Change)
• NZ Heart Foundation Second Act (Sustained Success)

Stanley St’s Golds …

• NZ Police The Deciding Question (Government/Institutional)
• NZ Police The Deciding Question (Corporate Reputation)
• NZ Police The Deciding Question (Youth Marketing)

Krunch’s Gold …

• Fisher Funds KiwiSaver Contributions (Financial Products)

This year’s awards saw 122 finalists from 12 territories contending for top honours, with winners being selected by an international jury of agency and client representatives. The judging committee presented a total of 81 Effies (comprising 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes. 

The Grand Effie, or Best-in-Show, was clinched by BMF Sydney and ALDI Australia. Ogilvy was crowned Agency Network of the Year with 14 wins.

The event was live-streamed over two days.

• View all winners here