Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these… Continue reading »
The post The Big Story: Keyed In appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist