Ikea Canada’s New Ad Urges Us All to Do ‘One Little Thing’ to Help Save The Earth

There’s nothing quite like a global crisis–climate change, for instance–to make everyday people feel powerless. Ikea Canada understands the temptation to throw up our hands in defeat when faced with rising sea levels and melting polar icecaps. But the retailer is asking each of us, instead, to enlist in the battle for a cleaner earth…
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