Across the line

SYDNEY, Friday: Special scored the big numbers at the B&T Awards across the Ditch last week, but the AUNZ agency was by no means the only Kiwi player at the show.

Auckland-based agency Acquire is also a B&T finalist, in the Data-Driven Marketing category for its work for investment advisor Booster.

“It’s familiar territory for Acquire – which was named B&T’s Best Programmatic Trading Team in 2019.”

“Big congrats to Special for 13 final spots,” said Acquire client services manager Anthony Ord. “But our NZ finalist spot is special, too.”

It’s familiar territory for Acquire – which was named B&T’s Best Programmatic Trading Team in 2019.

Acquire tech manager Zane Furtado said the agency was nominated – along with Independent Media NZ – for building a proprietary data augmentation solution to increase monthly signups for Booster.

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