Republik appoints Head of Digital

Republik has announced the appointment of Matt Lyne as the agency’s Head of Digital.

Matt joins Republik after returning home from a nine month stint in Europe.

He brings a wealth of experience across a diverse portfolio of clients, including some of New Zealand’s largest accounts such as Progressive Enterprises, Briscoes Group, Sky TV and Frucor from his tenure at Stanley St and OMD.

After deciding to take some time out from the industry, Matt followed his passion for skiing, which led him to Courchevel, France.

He got some serious time on the slopes until Coved-19 began to wreak havoc.

Now back on home soil, Matt’s excited to get stuck into the next challenge.

“I’m thrilled that Republik have given me this opportunity. There’s plenty of scope for me to lead the team and have a real impact on the agency’s digital, social and broader business growth. We’ve got some great, forward thinking clients here and there is an abundance of opportunity to produce some amazing work,” he says.

“After a break away from the industry, I’m thoroughly looking forward to helping both the agency and its clients push their digital way of thinking, especially in the current climate.”

Republik Director, Paul McNamara adds: “We’re really pleased to be able to make this appointment and to have someone of Matt’s calibre lead the agency’s digital team and offering.

“It goes without saying that this has been a crazy year for everyone. We’ve experienced an acceleration in digital demand across our client portfolio. Once the immediate impact of Covid-19 is over and we get some real understanding of what the new BAU looks like, we believe that we’ll be in a strong position to continue to support growth across the business.”

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