Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad Snapchat users see when they open the app, is now generally available, Snap said on Tuesday during Advertising Week. The ad is up to six seconds long and unskippable. First Commercial launched in the United… Continue reading »
The post Snap Sales SVP Peter Naylor On Upstart Competition, Why Snap Avoids Exchanges And The Wide Release Of First Commercial appeared first on AdExchanger.
