Pregnant Pause

SYDNEY, Today: FCB NZ has taken out seven of the top prizes at the 2020 Australian Social Media Marketing Awards – for its work on Te Hiringa Hauora/Health Promotion Agency’s Pre Testie Bestie.

Bestie work is part of the Don’t Know? Don’t Drink campaign, which encourages women to stop drinking alcohol should they believe there is a chance they might be pregnant. 

“We’re lucky to have a client who understands the importance of reaching out to this group in their own unique language.”

FCB NZ’s gongs included …

• Best Public Sector Social Media Campaign
• Best Social Media Storytelling
• Best Use of Instagram
• Best Use of Instagram Stories
• Best Use of YouTube
• Most Innovative Use of Social Media
• Best Use of Video on Social Media

ECDs Leisa Wall & Peter Vegas said: “Pre-Testie Bestie was targeted at a very specific audience and we are lucky to have a client in Te Hiringa Hauora who understands the importance of reaching out to this group in their own unique language.”