Hi-rise/hi-res

AUCKLAND, Today: Residential signage provider Smart Displays is breaking new ground, with 50 digital screens now operating throughout the Queen City, serving 5500 apartments.

The screens are located in in most of Auckland’s largest residential building developments in high-traffic lobby entrance areas.

“The creative is aired 1 million times per month, in two-minute loops.”

“We’ve been holding back from announcing this until now, with the idea being to solely secure this exciting sector of the out-of-home market,” says owner/MD Rodger Bransgrove.

Twenty-five percent of the digital HD 43” screens are dedicated towards building management notices, with 75% dedicated towards consumer advertising, charities, community messaging and events.

The network’s current daily reach is 30,000+, he says. “The creative is aired a million times permonth, in two-minute loops.”

• www.smartdisplays.co.nz