November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘What’s Happened at The Richards Group Sends a Message to All Agency Executives’

By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed by leadership’s sluggish response, and longtime client Motel 6–for whom the campaign at issue was pitched–had chosen to fire the agency. The loss of an…
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