Federation reunites star account team

Federation has confirmed two new appointments, reuniting the account service sharpshooter team of Group Business Director, Liz Adams, and Account Director, Ollie Crawford.  

Adams returns to the agency in a newly-created permanent position after recently finishing a maternity cover role on Spark, while Crawford re-joins Federation after returning from London where he worked for three years with TBWA’s Media Arts Lab on the Apple Music account across the UK and Europe. 

Federation Managing Partner Olly Boden says: “Liz Adams is well-known as one of the industry’s class acts in account service. She’s worked with some of New Zealand’s most iconic telco, travel and financial services brands and is an all-round, all-star client leader. It’s fantastic to land someone of Liz’s calibre and business acumen at such a significant time for the agency.

“We’re equally thrilled to welcome Ollie back. A thoroughly good guy and a brilliant blend of strategic-mind and creative-eye, we have a huge belief in his abilities and his long-term future with us. As we continue to grow and shape Federation’s offering, reuniting this ‘dynamic duo’ further demonstrates our intentions to strengthen us as New Zealand’s most integrated agency.”

Adams and Crawford previously worked together at Federation on the Emirates account and reunite this time on clients including Flexigroup and Auckland Transport.  

Adam says: “There’s a very definite feeling of ‘coming home’ for me; to a much bigger and better energised family, with some amazing new people and clients, and huge energy and opportunity. 

“I’m thrilled to be working with Olly, Elizabeth and Sharon, and looking forward to being part of the growing success of Federation in the Australasian region.”

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