November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hollywood’s Great Streaming Overhaul Is Just Beginning

The television industry has been bombarded with curveballs this year, from programming cancellations, delays and ad revenue evaporation prompted by Covid-19 to the acceleration of changing consumer habits. Now add another seismic shift to the list: an unprecedented changing of the guard in the upper echelons of television’s biggest companies. Within the last three months,…
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