Make Way for Tomorrow

AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.

Vodafone NZ’s Nileema Allerston said: “The campaign follows ‘Hayden’, your classic run-of-the-mill, time-travelling Kiwi from 2030 as he travels back to the moment his past-self gets his hands-on innovative Vodafone products.”

The first chapter, launched on TV from Sunday 25 October, invited viewers to experience the moment Hayden first gets Vodafone 5G. A nostalgic Hayden 2030 watches on as present-day Hayden discovers the new generation features that come with Vodafone 5G such as super-fast downloads.

“It’s incredible but when you’re in the moment, it is sometimes hard to see.”

DDB AUNZ regional CCO Damon Stapleton said: “Digital products and services are constantly evolving; it’s incredible but when you’re in the moment, it is sometimes hard to see.

“This is exactly why time travel is so convenient. It allows you to travel, relive and reflect. We created Hayden 2030 as a representation of exciting moments to come thanks to Vodafone.”

The longform 45” spot will also roll out via 30” and supported with OOH, Digital and Social.

To view and download the full tvc click here

CREDITS

Chief Creative Officer: Damon Stapleton
Creative Director: Matt Williams
Creative Director: Freddie Coltart
Lead Business Partner: Zoe Alden
Business Partner: Jaheb Barnett
Chief Strategy Officer: Rupert Price
Planning Director: Thinza Mon
Lead Integrated Producer: Claire Colohan
Integrated Producer: Melissa Ching
Production Company: Goodoil
Managing Director: George Mackenzie
Executive Producer: Adam McLean
Producer: Anna Stuart
Director: Adam Gunser
DOP: Ginny Loane
Post-Production Online: Blockhead
Editor: Simon Price
Soundtrack/Music: Chemical Brothers ‘Go’
Sound design: Craig Matuschka, Liquid Studios
Photographer: Alistair Guthrie
Client: Vodafone New Zealand
Tribe Lead, Marketing: Delina Shields
Brand Centre of Excellence Lead: Nileema Allerston
Brand Lead: Michelle Lumsden
Brand Lead: Anna Wallis