Thrive thrives

AUCKLAND, Thursday: Britomart-based Thrive PR + Communications has won new clients in Afterpay and DiDi, managing the PR remit for both businesses in New Zealand.

Thrive Auckland lead Lucy Fox said: “Afterpay is an Australian-founded global fintech business that allows retailers to offer an online buy now pay later service, experiences strong brand awareness in the NZ market and is ready to take things to the next level to educate Kiwis about the BNPL benefits.

“Thrive was appointed to manage the brand’s media relations programme in a competitive pitch.

“Thrive has worked with DiDi, the affordable global rideshare service, in Australia since 2019. DiDi will launch in NZ, starting with Auckland, by the end of this year, before rolling out into other major city centres across the country.

Thrive AUNZ ’s clients include TikTok, ANZ Group, Optus, Cisco, Lego, Lion, Flamingo, DiDi, GoPro, Spotlight Group, Indeed, Expedia Group, Air NZ, Destination Gold Coast, OPSM (Luxottica), and Brother.

• www.thrivepr.co.nz