Making a Difference

NEW YORK, Thursday: The One Club for Creativity has named Colenso senior art director Haylie Craig as one of only two Asia-Pacific winners of its portfolio-based Next Creative Leaders competition.

No Aussies made the list of 25 creatives from 12 countries who make up this year’s winners.

Next Creative Leaders highlights the professional achievements of talented women and non-binary creatives from across the globe, shining a spotlight on both their portfolios and their ability to spearhead change.

Craig wrote in the profile he prepared for the 2020 judges: “I’m an introvert and the creative/advertising industry isn’t easy.

“Every day I feel like I’m walking against the current. I could go with it, it would be easier. Easier not to question things or speak up but I have to. Because I want to see more introverted leaders in the industry.

“I also forget that I’m included in another minority the LGBTQI community. It isn’t a label I shout from the rooftops, but maybe that is because I’m trying to protect myself and not be discriminated against.

“It would be easier not to question things – but I have to. Because I want to see more introverted leaders in the industry.”

“It still happens. The more leaders we can see from this community the better. The more included you feel and safe. If you can’t see any leaders like you, you feel out of place or lost even.

“I’m also a creative who sits at the intersection of art and technology – empowering clients and partners to tell stories and reach audiences in new ways.

“I deliver digital, data, integrated communication campaigns and tech-led innovation solutions, in order to help solve our client’s business problems. I use digital, social and comms to make a difference in the world.

And in the recent past have worked on side projects to help those in the 3% e.g. Equal Lens – where we highlight women and non-binary photographers.

“Just because you are a women doesn’t mean sports, cars, beer etc is off limits and it’s time to change that.”

• More here
• See also www.hungrycreatives.com
• And www.hayliecraig.com