December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

RIP Annabelle Fowler

AUCKLAND, Thursday: Grey Lynn’s Lemonade Design MD Andrea Fowler writes: “I’m sure you might have heard but my sister-in-law Annabelle Fowler sadly passed away on Monday 19 October after a brave 18-month battle with cancer.”

“She was very well known within the industry [as an Air NZ marketing director] and had nearly 600 people farewell her on Saturday.”

Annabelle Fowler had been named Direct Marketer of the Year at the 2019 NZDM Awards.


“Annabelle Fowler was named Direct Marketer of the Year at the 2019 NZDM Awards.”


The judges said at the time: “Annabelle is a passionate, high-energy direct marketer.

“Annabelle has an uncanny way of marrying more traditional direct marketing principles with newer mediums and tools.

“Harnessing her collaborative style, she has systematically reshaped Air NZ’s retail approach.”


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