December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Reaches Agreement With Sony Music Entertainment

Tracks from Sony Music Entertainment superstars and emerging artists are now available for TikTok users to add to their videos following an agreement between the two companies, revealed Monday. TikTok and Sony Music will also work together to support greater levels of personalization and creativity on the platform and new opportunities for fan engagement with…
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