December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Election Night Coverage Draws 50.1 Million Viewers Across 9 Networks

The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided–but the Nielsen numbers are in. According to preliminary data from Nielsen, 50.1 million total viewers and 20 million adults 25-54–the demo most coveted by news advertisers–watched prime-time coverage of election night 2020 across nine Nielsen-measured networks:…
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