Programmatic

What Can Political Pollsters Learn From Marketers To Improve Their Data?

Baseball legend Yogi Berra once famously said, “It’s tough to make predictions, especially about the future.” Berra wasn’t referring to the 2020 presidential election, of course, but the quote is apt when it comes to polling data in the days and weeks leading to Election Day, which, according to most reports, were way off base andContinue reading »

The post What Can Political Pollsters Learn From Marketers To Improve Their Data? appeared first on AdExchanger.


AdExchanger