Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
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The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign...
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning...
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention...
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Sponsored post byMary BusheeContent WriterTipaltiSPONSORED BY:Ad tech and media companies know the importance of differentiating themselves in a highly competitive...