December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam’s Club

Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a years-long, good-natured rivalry that has been a marketing boon for the brands they own–namely Aviation Gin and Laughing Man Coffee. Now the faux fracas is spilling over into mainstream retail for the first time, with the two launching a charity-focused sales competition via Sam’s Club….
Adweek Feed