December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Clever Men’s Mental Health PSA Isn’t Quite What It Seems

When someone appears to be doing OK on the outside, it can be easy to assume that they’re doing OK on the inside. But that’s not always the case, as this simple but effective campaign film for U.K. mental health nonprofit makes clear. The digital spot, created by agency Recipe for the Campaign Against Living…
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