November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How To SPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidateContinue reading »

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