November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini

When Apple debuted its HomePod voice-activated assistant in 2018, the brand blew the world’s collective mind with “Welcome Home,” its ad aimed at building buzz around the device. The Spike Jonze-directed spot starring FKA twigs became an instant classic and was named one the year’s best ads by Adweek. Now, with the debut of the…
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