Digital Ads Up

AUCKLAND, Tuesday: The IAB NZ released its latest 2020 Digital Advertising Revenue Report last night, providing a snapshot of Q3 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand continues to climb, reaching almost $ 341 million for the third quarter in 2020, achieving 8.7% growth on the same period in the previous year. 

Channel growth was led by Classified/Directories, with 14.1% growth on the same period in the previous year, followed by Search at 9.4%.  

In Q3 2020, within Total Display; Audio and Video topped Display channel growth on the same period last year, with growth of 132% and 20% respectively.

The IAB report is said to be the most accurate measurement of online ad revenue.”

The largest shift in Total Display variance in the quarter by advertising category, was Food and Beverages, recording a year-on-year increase of 127%.

Total Mobile (Smartphone and Tablet) grew by 7.5% in Q3 2020.

In 2019 digital advertising revenue’s share of total media turnover in New Zealand was 45.4%.

The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter.

The report is said to be the most accurate measurement of online advertising revenue, since the data is compiled directly from information supplied by companies selling online advertising.

All-inclusive, the report includes data reflecting online advertising revenue from 15 NZ online publishers across their websites and commercial online services.

• More here: www.iab.org.nz