November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Panera Spoofs Over-the-Top Barista Culture With Ad for Its New Coffee Subscription Service

The wholeheartedly dedicated barista in Panera’s latest ad campaign takes himself way too seriously–whipping up acorn-spiced lattes, outrageous foam art and charcoal-infused brews. And that’s even before he gets to offering a range of dairy add-ins, which, ridiculously, include unicorn milk. The patiently waiting customer, who just wants a coffee, eventually gives up and goes…
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