December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Safe & Sound

AUCKLAND, Monday: Pitchblack Partners are ending the year on a high, discovering the “8th Wonder of the World” in their second Air New Zealand safety video, released this week.

The new film (worth checking out) Aotearoa, the 8th Wonder of the World, was made in partnership with Tourism New Zealand, specifically to support the domestic tourism industry.

As well as communicating key inflight safety messages, the video sees destinations such as Milford Sound, Stewart Island and Tairāwhiti Gisborne, vying for the top spot by putting forward their case – before it’s declared (surprise, surprise!) that the whole of the New Zealand is, in fact, the 8th Wonder of the World.

Pitchblack creative partner Liz Richards said: “Aotearoa always provides a wonderful backdrop for so many stories, it was nice to let the country be the star of the show this time.

“Air New Zealand and Tourism New Zealand are the experts when it comes to championing New Zealand, and were great to go on this journey with.


CREDITS

Creative Agency: Pitchblack Partners
Production Company: Jetblack
Director: Josh Frizzell
Music & Sound Design: Liquid Studios
Editor: Tim Mauger
Post Production: Toybox


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