Kiwi to head new ANZ ops

SYDNEY, Wednesday: Thunderhead, a global leader in enterprise technology for customer engagement and real-time journey orchestration, has appointed Kiwi Aarron Spinley as VP ANZ (based in Australia).

The appointment reflects Thunderhead’s growing footprint of customers in the ANZ region and the increasing market demand for its Customer Journey Orchestration and Analytics technology.

Thunderhead’s Lucy Cooper said: In this newly created role, Aarron will be responsible for building out the ANZ team and operation helping brands deliver customer engagement using Thunderhead’s ONE platform and its unique and powerful combination of deep customer journey analytics and real-time journey orchestration.

“Aarron joins the company from SAP and his extensive network of peers and breadth of enterprise experience makes him the ideal leader to take customer engagement strategy and journey-first best practice to a wider audience. He will report into chief revenue officer Rob Coyne.

“It’s very much an ANZ projet, which is why I contacted M+AD directly, but yes we do have to start somewhere.

“Aarron, from Auckland himself, is currently based in Melbourne and we’re undecided where the office location will be at this time – we’re open to ideas 😉. Aarron will be our voice, with the team he builds out in New Zealand, Australia and across APAC.

“We’re already working with 13 APAC brands in total – and three of these brands have an NZ operation.

“Aarron will be our voice, with the team he builds out in New Zealand, Australia and across APAC.”

As a UK-founded business we’re trying to grow and hope to continue to with the support of partners and media in the NZ region.

“We do feel customer engagement, customer journeys and the role media and advertising plays within the customer journey is of interest globally.”

UK-based industry analyst and author Paul Greenberg (known as the Godfather of CRM) said: “Journey orchestration and analytics has now become a mission-critical component for the modern customer-led enterprise. For me this appointment is a good match at an opportune time.

“Thunderhead has long been a technology pioneer and leader in this space, while Aarron has been a thought leader in customer engagement and experience. The two are well suited to make a difference in ANZ. I look forward to hearing great things about their progress together.”

Lucy Cooper says Thunderhead has had a successful history of building business and enterprise customers in Australia.

Aarron Spinley said: “Companies have a myriad of systems and channels from CRM and marketing automation in the backend, to commerce platforms, mobile assets, and media at the front, together with differing modes of physical customer interaction.

“Complete journey orchestration has been the missing piece that both harmonizes and humanizes the overall experience. For those that know my work, they will recognise that this is a great fit for me. I couldn’t be more excited to be joining Thunderhead.”

About Thunderhead
Thunderhead is a global leader in technology for Customer Journey Analytics and Journey Orchestration, enabling brands for the first time to understand each customer’s intent, uncover patterns of journey behavior and orchestrate individual journeys for millions of customers across billions of touchpoints, seamlessly and in real-time.

The company is headquartered in London and has its development HQ in Boston.

• www.thunderhead.com