November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PubMatic’s CEO on Going Public During a Year of Change in Ad Tech

Rajeev Goel, co-founder and CEO of PubMatic, virtually rang the Nasdaq Opening Bell Wednesday morning as his 14-year-old company began trading on public markets. The supply-side platform has gone public during a whirlwind year for the advertising industry. Aside from the pandemic, Google Chrome and Apple, the internet’s gatekeepers, are phasing out third-party cookies and…
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