Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a proposal to the Privacy Sandbox with the aim of triggering a conversation about how privacy-safe measurement could be done on Chrome without third-party cookies. The proposal is named after… Continue reading »
The post Meet PeLICAn, Neustar’s Measurement Proposal For The Privacy Sandbox appeared first on AdExchanger.
