Special Group gets full time group creative director

After being crowded ‘New Zealand Agency of the Year’ at both the B&T Agency of the Year Awards and Campaign Asia Agency of the Year Awards, Special Group has further strengthened its creative department with the full time appointment of Matt Simpkins as Group Creative Director.

Simpkins has been working with Special Group since March on campaigns including Optus and Tourism New Zealand.

“[Matt’s] just finished the recent Silver Fern Farms campaign, a no-punches-pulled OOH project for LegaSea, and he’s been a mainstay on Tourism New Zealand throughout the year, producing a huge volume of work for the international tourism campaign. All whilst working through a couple of lockdowns,” says Tony Bradbourne, CEO/COO at Special Group.

Simpkins says that he’s happy to now be officially part of the team. “When you work with a great team like Special, you bring your A game every day. I’m stoked to be officially onboard and to have been involved in so much great work this year,” he says.

What has been an exceptional year creatively speaking for Special Group – driven by the likes of Simpkins – with a string of local and international awards, the New Zealand agency also recently became the first to pay back The Government’s Covid-19 wage subsidy.

“Matt is so passionate about every part of brand creation. His enthusiasm and tireless curiosity are infectious,” adds Michael Redwood, Managing Partner at Special Group.

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