Outdoor advertising doesn’t need to be flat and functional–it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates. The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff. The pop-up outdoor bar, which was…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist