November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Outdoor advertising doesn’t need to be flat and functional–it can be interactive and fun, as this new stunt by Publicis for Heineken 0.0 in Brazil demonstrates. The agency created a clever 3D, interactive billboard on a Rio de Janeiro road that doubled as a bar, complete with bar staff. The pop-up outdoor bar, which was…
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