UC Berkeley comes to NZ in partnership with Marketing Association

In a first for New Zealand, the New Zealand Marketing Association (MA) has today announced a partnership with Berkeley Global, the continuing education division of the world leading University of California at Berkeley to offer their innovative online digital courses from Silicon Valley to New Zealand.

MA has been working with Berkeley Global for the last year to put this package together and from January 2021 programmes will be available to Kiwi marketers at a preferential price.

MA CEO, John Miles, says: “Berkeley Global’s online programmes are a perfect fit to complement our current offerings to the NZ marketing community. All of these courses are taught by practitioners, just like our workshops. For example, Digital Marketing is taught by Jason Miller ex Group Marketing Manager of LinkedIn and Microsoft and now head of brand at Active Campaign in London. These innovative courses are an awesome addition to our NZ Marketing Academy and will provide credit towards professional certifications.

“These programmes have been selected by marketing experts in New Zealand and will be taught by professionals from leading companies in Silicon Valley and the San Francisco Bay Area. Included in the package of offerings is the Professional Programme in User Experience (UX) Design which teaches user-centred design principles and techniques, including user research, wireframing, prototyping, persona building, affinity mapping and more.

“This is a totally innovative programme for NZ and will develop new sought after skills.”

Frederick Wehrle, Associate Dean for Academic Affairs at Berkeley Global, says: “Berkeley Global is pleased to partner with the New Zealand Marketing Association to provide professional development courses and programs to NZMA’s more than 8000 members. We are excited to support NZMA’s efforts to enhance its impressive educational offerings through more structured pathways, greater relevance, and a more globalised approach. This partnership allows Berkeley Global to further achieve our mission of extending UC Berkeley’s impact globally. Our courses will offer MA members a unique opportunity to learn from expert practitioners in Silicon Valley, enabling the Association’s members to acquire best practices and cutting edge insights from the world’s leading centre of innovation.”

To find out more head to marketing.org.nz/uc-berkeley-online 

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