November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OpenX Is Latest SSP To Join Unified ID 2.0

It’s getting cozy over in Unified ID 2.0 Land. SSP OpenX said on Tuesday it plans to adopt the open source ID, the initial development of which was spearheaded by The Trade Desk. Unified ID 2.0 proposes using hashed and encrypted email as the basis for identity and as a replacement for third-party cookies. Specifically,Continue reading »

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