Take A ‘Revisit, Reset, Repeat’ Approach To Your Brand Suitability

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, VP of global partnerships and product marketing at the IAB. 2020’s messy complexity gave new meaning to words that previously felt benign – “corona” and “virus,” or “shutdown” –… Continue reading »

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