December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World

Last week, the Federal Trade Commission announced it was filing a suit to halt Procter & Gamble’s acquisition of Billie, a direct-to-consumer razor brand. If that sentence inspires an episode of d?j? vu, there’s a reason: Not even a year ago, the FTC filed another suit to block a similar acquisition, that of Harry’s, another…
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