After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Mattress startup Purple doesn’t run unskippable video ads. “If someone’s on YouTube and ready to watch a video of their choosing, but you’re forcing them watch 30 seconds of ads first – that’s a brand imposing… Continue reading »
The post Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’ appeared first on AdExchanger.
