Programmatic

Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads

Google’s been busy in the Privacy Sandbox. Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds on TURTLEDOVE. The company is also making its proposal for interest-based cohorts – or FLoCs [aka, federated learning of cohorts] – available for public developer testing starting in March. And finally, on Monday Google shared the latestContinue reading »

The post Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads appeared first on AdExchanger.


AdExchanger