Unboxing videos are generally upbeat and charming clips in which children (or young-at-heart adults) open up a new product and explore all its packaging and features. But agency Grey New York takes the format a much darker place with a PSA called “Best Unbox Ever With Cayden,” in which a fictional 8-year-old unboxes his parents’…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Lani Jamieson joins D3 to shape the next chapter of its growth
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push