Programmatic

Walmart Taps Trade Desk As Retail Media Heats Up

Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of theContinue reading »

The post Walmart Taps Trade Desk As Retail Media Heats Up appeared first on AdExchanger.


AdExchanger