TikTok said Monday that it received Gold Standard 2.0 certification from IAB UK, marking the first time it has been certified by the industry body for digital advertising. The goal of Gold Standard 2.0 is to enhance transparency and address privacy concerns by reviewing data protocols against a standardized process, and companies must meet several…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
GroupM agencies earn GenderTick accreditation in New Zealand
Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’
Big and little buddies pay it forward