November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Super Bowl Ad Provides Info on Winning a Trip—to Space

Here’s an unconventional ad: One of the spots during the 2021 Super Bowl won’t advertise a product or service. Instead, it’s showing the opportunity to enter a trip–to space. Called Inspiration4, it’s the brainchild of 37-year-old Jared Isaacman, founder of payment processing firm Shift4 Payments. Isaacman, who’s also a pilot, is offering two people the…
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