November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn’t necessarily not being able to see that scared him–it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the…
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