Programmatic

This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products

As is tradition, there’s been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But which ads actually inspired people to buy things? Influential, an AI-powered platform supported by IBM’s Watson, analyzed 278 million social media posts throughout the night to answer that…
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