November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Real-Life Couples Reconnect in Diesel’s Covid-Era Campaign

Fashion marketer Diesel counteracts the loneliness of Covid-era isolation by capturing couples who are, well, recoupling–in steamy yet somewhat safe-for-work scenarios. The brand prides itself on tapping into the zeitgeist for its cinema verite-style advertising. That approach is front and center in the launch of its latest global campaign. The eight couples in this diverse…
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