“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Supply-path optimization (SPO) is yet another vague ad tech initialism, the definition of which changes depending on who is speaking. Most people think… Continue reading »
The post Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could appeared first on AdExchanger.
